All juice is fresh juice

100 percent fruit, processed with care. That's how we understand organics. And it's what our Alnatura Bio 7 initiative stands for.


A glass of orange juice for breakfast, an apple juice spritzer on a hot afternoon, a serving of vegetable juice as a snack – everyone has their own preferences when it comes to juices but one thing is certain, fruit juice drinks are part of almost everyone's daily diet.

But juice is not simply juice. And every drink with fruit in it is not permitted to call itself juice. Fruit nectar, fruit drink and fruit juice from concentrate – these are just three of the many designations. Each of them is subject to certain conditions in Germany. How much fruit does it contain? Was sugar or another sweetener added to the beverage? How was the fruit processed? One rule applies for all Alnatura juices whether from fruit or vegetables: each juice is fresh, organic juice, not from concentrate. This means first that the fruit and vegetables in our juices – from pears to red beets – come from organic farming.

To summarise, on organic farms, the crops are grown without the help of synthetic fertilisers, pesticides or genetic engineering. Organic farmers rely on careful soil management, diversified crop rotations and organic fertilisers, such as manure and compost. Immediately after harvesting, the fruits and plants are washed and sorted, possibly crushed, and then pressed thoroughly. Subsequently, the fresh juice is centrifuged, filtered and pasteurised – and gently at 80 to 85 degrees Celsius. This step is necessary to preserve the juice. The juice is finished and is then dispensed without further ado, mostly in large tanks and later in bottles or composite cartons.

A juice made from concentrate is subject to a much different manufacturing process, in that it is greatly reduced by heat and is then diluted during bottling. Whilst this offers a transport advantage, the heating causes ingredients to be lost. Fresh juice, however, retains its natural ingredients as much as possible. The fruit itself is responsible for the sweetness of a fresh juice. Apples, oranges, etc., contain natural sugar. A juice is always unsweetened. The situation is different with fruit juice drinks. Here, water and sweeteners are added. The fruit content is correspondingly low. In fresh juice, the rule is 100 per cent fruit.

For 30 years Alnatura has taken the initiative every day for:

  • sensible cultivation
  • diversified organic farming
  • holistic processing
  • transparent quality
  • sustainable practice
  • cooperation in partnership
  • pro-active approach
With the Alnatura Bio 7 initiative, we are not only dedicating ourselves to these principles but also to our Alnatura products – so that it's clear for everyone: this makes sense.

And once the package has been drunk?

Then just start the second use initiative! Many Alnatura packages can be used for beautiful and useful things, making it easy to do it yourself. Try it out: